Publicizing Titles with Wide Readership Appeal
While many university press publications are of interest only to academic audiences, there are other titles that could achieve wide readership and sales if they were imaginatively and vigorously publicized. That's what Storm Coast Book Promotions is organized to do.
New Division of Morris Public Relations
Storm Coast is a new division of Morris Public Relations (www. MorrisPR. biz) a Nashville-based agency that over the past 20 years has secured high profile publicity (The New Yorker, Vanity Fair, The New York Times, David Letterman, The Tonight Show, NPR's Fresh Air) for such clients as Vince Gill, Ralph Stanley, Merle Haggard, Waylon Jennings and Martina McBride.
In the course of working with these performers, we were sometimes asked to promote books that had an entertainment angle. Among these were Maxine Brown's Looking Back to See (University of Arkansas Press), Ralph Stanley's Man of Constant Sorrow: My Life & Times (Gotham Books) and Robert Hicks and Michel Arnaud's Nashville: The Pilgrims of Guitar Town (Stewart, Tabori & Chang).
The proliferation of cable television and satellite radio shows, blogs and new publications has created a voracious appetite for content, thus greatly extending the opportunities for book reviews, author interviews and appearances by authors as "experts" on various subjects.
Media Assets and Relationships
Securing the book and author attention through national, local and professional media is a service at which Storm Coast Book Promotions excels. Not only does Storm Coast have access to the huge Morris Public Relations media database, it also shares staff members who have formed close working relationships with the gatekeepers who select guests and/or write reviews and news stories for major media.
